Producer Communications
Producer communications is both a requirement of the order and what most producers want. This program area is designed to provide information to producers about how their checkoff dollars are invested, and the results of these investments. This includes the Beef Board annual report, informational advertising in print, and on radio and television, e-mail communications, coordination with beef and dairy industry media, direct communications with producers, and a semiannual survey of producers about what they want from their checkoff.
Getting The Word Out
Do you want more information about how your checkoff dollars are being invested and the results of these investments? If so, you should sign up to receive the checkoff’s new monthly electronic newsletters, in dairy or beef versions, with features most pertinent to each segment covered. Sign up or read the latest editions at Beef Checkoff Newsletters.
Hungry For News?
MyBeefCheckoff.com now features a “Checkoff in the News” section under the Newsroom menu. This new page hosts a newsfeed which contains links to articles from various sources and their coverage of the checkoff. Below the newsfeed are additional articles, video clips and audio clips from producers across the country, speaking about their checkoff.
For additional information, check out these sites:
This site, at either www.beefboard.org or www.MyBeefCheckoff.org is the official site of the Cattlemen’s Beef Promotion and Research Board, offering information about the Beef Board, checkoff programs, and compliance with the National Beef Promotion Act and Order, as well as financial information about the Beef Board.
U.S. Department of Agriculture’s oversight role in the Beef Checkoff Program is explained at www.ams.usda.gov. This includes USDA media releases and market research regarding the checkoff, as well as the U.S. Secretary of Agriculture appointments to the Beef Board.
The decision-making process, the discussions and recommendations made during Beef Board and other checkoff-related meetings and conferences are chronicled at www.beefboardmeeting.com to assure a transparent process open to producers who pay into the checkoff.
The Beefmobile is a one tool used to communicate directly to producers and www.beefmobile.com provides a schedule of and reports about Beefmobile travel to cattle auction markets and other events. If you have questions about the checkoff, this is one way to talk face-to-face and learn more about how your checkoff dollars are invested.
Your checkoff on air or in print
Maybe you've heard about the checkoff on agricultural television or a local radio station, or read about the checkoff in your favorite industry publication. Here are examples:
- Current Producer TV Ads:
- Current Radio Ads Featuring Baxter Black:
- Current Print:
- Current Brochures:
Funded by the Beef Checkoff.